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Our Summer Startup video on Facebook is 1 minute long. Imagine winning $100,000 + mentoring from ( ( ( Enter on Facebook now ? /kI1yF3oUkE The voiceover and subtitles also conveyed the video's main takeaway well. Viewers who watch the first 3 seconds of a video are most likely to finish it, so we made sure our video hooked them with a vivid first frame.Īfter that, we held our audience's attention by constantly cutting to new frames and animating the video's graphics. Well, it's because our audience couldn't keep their eyes off such a clear, concise, and dynamic video. You might wonder how a video that's one-fifth the length of the original version could successfully promote our annual research report. How long should the Instagram video be? We cut this one down to 30 seconds for this platform so it would meet our audience's time length expectations. The original State of Inbound video on YouTube is two and half minutes long.
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There's a lot of speculation around how long Instagram videos can be in general - especially since the company is known to change the maximum. So check out the infographic below and start creating optimized videos for these four native video platforms! HubSpot Video Examples for Facebook, Instagram, Twitter, and YouTube Instagram: State of Inbound (30 Seconds)Ī post shared by HubSpot on at 6:21am PDT We also provided a video example for each channel, if you ever need some inspiration. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. Sooner or later, the attention they give to your brand will wither away. If you don't customize video length for each platform, then you're not fully catering to your audience. Odds are, they're more willing to watch a 2-minute long video on YouTube than on Twitter. In fact, 56% of all videos published in the last year are less than 2 minutes long.īut marketers must innovate further because users expect different video lengths on different platforms. So they're starting to tailor content for our dwindling attention spans. This has diminished the human attention span so much, some studies claim it's now shorter than a goldfish's. Phones buzz with distracting notifications and promise instant gratification, tempting people to check their screens every five minutes. It seems impossible to hold people's attention nowadays. I don't finish half the Facebook videos I start. Once you do actually press play, how many times have you abandoned the video just a few seconds in and scrolled down to the next post? I know I have. You also can share video without unwanted moments with your friends.When a video pops up on your Facebook feed, what do you usually do first? My guess is that you take a peek at its length, ponder whether it's worth your time, and let that thought process influence whether or not you press play.Low sized videos can be downloaded to your website.Chosen episode can be posted on different social media accounts or communities in order to attract users’ attention.
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